Gemeente Zoetermeer

Animation area development Zoetermeer


Zoetermeer is a municipality in the province of South Holland in the Netherlands. The municipality of Zoetermeer has over 124 thousand inhabitants. Via marketing and communication agency Roos & van de Werk we were asked to collaborate on this project.


The area around the Afrikaweg is not an attractive area to stay at the moment and is also faced with a lot of vacant office buildings. The Municipality of Zoetermeer has the plan to do something about this in the coming years. With this plan (called Entree), the intention is to turn this into a lively city district with homes, shops and offices.

The goal

The infrastructural plan had been drawn up by the municipality and had almost been elaborated, but the definitive details of the buildings were not yet finalised. Our task was to provide a vision of the future in the form of an animation.

Our solution

The animation storyline is split into two parts. The first part shows the structure buildup of the infrastructure, greenery and buildings. In the second part we give an impression of the atmosphere of the habitat that the users will get. Here we go through a day from morning to evening. In the second part of the animation we show life in the city district. We have placed the future users in the form of miniature characters in the scenes. To show the experience we have animated some of the characters present in the animation. This gives the viewer a better sense of the liveliness of the city district

final result

We have based the design on architectural models in which mostly natural materials are known for such as wood, felt, cardboard, foam, glass and metal.


When we started developing the animation, we had relatively little visual input available. We started with a 2D overview drawing on which the most up-to-date implementation of the plan was available at that time. We also had a rough mockup of the buildings in the form of a 3D model that we used as a guideline to define the content of the buildings. We have based this interpretation on several documents with studies by various parties.


The video was used internally at the municipality as a presentation tool in various phases. Later the video became part of the Entree homepage with a public function. The content was also featured in an article in Algemeen Dagblad.

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