EVA NEXUS™

Ophthalmic surgical system animation

Client

D.O.R.C. is a global market leader in ophthalmic surgical equipment, instruments and liquids.

Product

The EVA NEXUS™ surgical system is used for cataract, retina and combined surgery, and various related instrument innovations.

The goal

The goal of the animations is to inform and generate interest within a major target group of eye surgeons and nursing staff.

Our solution

The instructional animation videos highlight the innovative features and give surgeons insight in the use of the system/products due to the right match between abstraction and realism. We advised D.O.R.C. to create a complete package of assets for multiple platforms.

final result

With a refresh of the branding and a recognizable, clean look and feel, we created an overall unity in animation communication and additional assets. This next level of animation is a new start for D.O.R.C. to visualise and explain their products. The new design language was implemented on all platforms.

process

The complex nature of the topic of eye surgery led to an extensive research and concept design phase. Precision while not overcomplicating in all aspects of animation, illustration, simulation and message was key in this project.

outcome

During the projects we worked closely with both the D.O.R.C. team and leading clinicians, who helped develop the products and advised us during the process of creating the animations. Their enthusiasm has led to continuous incoming requests on more elaborate variations for different purposes, e.g. training videos, printable stills, social shorts, presentation material etc.

In March 2022 EVA NEXUS™ was launched. The animations have contributed to a successful launch as they were implementable for a variety of platforms. The animations were shown and displayed at conferences, during webinars, on the website and in sales meetings. This all led to positive feedback from leading surgeons, social media engagement, inbound leads and demo requests.

Every project asks for a unique approach and solution. Let's have a talk and discuss what we can do to help you!

+31 (0)10 891 0326

info@studioanaloog.nl

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