Animation makes future innovation tangible

Klant

Advario is specialized in designing, building, and safely operating tank storage and infrastructure solutions for essential products such as chemicals, gases, petroleum products, and new energy carriers. They differentiate from competitors like VTTI and Vopak through a more realistic communication approach that emphasizes collaboration and partnership. Advario acknowledges they can’t achieve everything alone and positions itself as “partners for progress” in the energy transition. Their core message is clear: together with partners, they take a frontrunner role on the path to sustainability.

Product

Advario plays a crucial role in the energy transition by designing, building, and safely managing tank storage and infrastructure solutions for essential products. Their services go beyond traditional energy carriers like petroleum products and increasingly focus on new, sustainable energy sources. Through strategic partnerships such as with Fluxys for green ammonia import and Power2X for sustainable aviation fuel, Advario enables concrete steps toward a more sustainable future. Their e-SAF hub is a key pillar of this strategy, pursuing technological advancement while valuing the people behind these innovations.

Het doel

The goal of this project is to create an impactful brand film that convincingly showcases Advario’s leading role in the energy transition. The film should highlight both the technological progress and initiatives of Advario, as well as the human side of this transition. By presenting the diversity of employees and partners their daily work and contributions to sustainable ambitions, Advario aims to deliver a manifesto that emphasizes their commitment to change and connection. The brand film speaks to multiple audiences, including government bodies involved in permitting, current and potential customers, and (new) employees, inspiring them to be part of Advario’s mission for a sustainable future.

Onze oplossing

The brand film that places people at the heart of the energy transition while emphasizing its human dimension, supported by our advanced animation techniques that visualize Advario’s technological innovations. We did not do the live-action filming; our contribution focused on VFX: creating animation overlays, precise tracking, compositing, and adding stand-alone animated sequences that bring installations and concepts to life. At four strategic locations: Rotterdam, Abu Dhabi, Antwerp, and Texas, specific animation sequences were created to visualize facilities and concepts. A voice-over carries a clear and honest narrative, while technical linework and renders make construction and realization understandable against atmospheric landscapes and harbour backdrops, connecting the story to the wider society.

Credits

‍Production: Hotel Rebel
Director: Gregg Telussa
Edit and grading: Maurice Leentvaar
VFX and animation: Studio Analoog