Animation services

First the question, then the animation

You don't need an animation. You need someone to understand something they don't understand now, and then make a decision.

That sounds like wordplay, but it is the difference between an animation that is used for years and one that appears on the homepage once. So we first ask who needs to understand, and what that person should do afterwards. Only once that is settled do we talk about style, technique and length.

Studio Analoog has been making animations for more than fifteen years for organisations with a complex product, process or innovation. More than 400 projects, for clients including Maeve Aerospace, Fokker Services, Rijkswaterstaat, MARIN, Rhenus and Bühler Group. What those projects have in common: the content is complicated, the audience is critical, and a decision depends on the result.

What does it cost to have an animation made?

The honest version: we are not the cheapest, and that is a choice. Our projects start from €10,000. For that you don't get a single video but a set of assets you can keep using for years.

In concrete terms:
A defined animation, one subject: from €10,000, 4 to 6 weeks for 2D and 6 to 10 weeks for 3D
Explainer or product launch with multiple deliverables: €12,500 to €20,000, 6 to 10 weeks
Ongoing partnership: updates, variants and new modules based on existing assets, on request

All prices exclude VAT and include content research, concept, scenario, storyboard, design, animation, sound design and one feedback round per phase.

What you get for that amount. A main film. Stills, key visuals, short versions and other formats for social can be included as options in the quote, or made after the project. Choosing up front is often more cost-effective, because we set up the production for it from the start. Adding them later can sometimes mean more work. Set up so you can create variants and updates later without starting again. The investment therefore pays off not for one campaign but for several years.

What makes the price go up or down. More expensive: 3D models that have to be built from scratch, multiple languages, many separate scenes, and subjects we need to research in depth. Cheaper per asset used: existing CAD material, a clear starting point from your side, and assets you reuse across several channels.

Where do you fall within that range? We work that out in the first conversation, based on what needs explaining and how much imagery that takes. Allow half an hour.

our services

Why organisations with complex stories come to us

Research before production, not alongside it. For Westfalia Fruit that meant getting to grips with the entire supply chain. For MARIN, the Zero Emission Lab. For Maeve Aerospace, an aircraft that did not yet exist. You see that work in animations that hold up when there are specialists in the room, and that is exactly the audience our clients face.

We understand technology from the inside. Founder Joris is an industrial design engineer. That means we can talk to engineers at their level, and we know what happens inside a product before we decide what appears on screen.

Make it once, use it for years. Most of the work happens before the film: research, concept, storyline and design, and for 3D, making the model animation-ready and applying materials. So from the same production we can create scenes, stills, short versions and trade show material, straight away or later. Choosing up front is usually more cost-effective, because the production is then set up for it. An animation that only sits on the homepage is only half the value.

Proof instead of pretty pictures. The animation for Maeve Aerospace became part of their investor presentation. The work for Westfalia Fruit was used in government and client presentations and won a Gold Lovie Award and a People's Lovie Award. The UEFA CPR training is used as real training.

No layer between you and the makers. You talk to the people who make the animation. At a studio our size, that is not a promise but a consequence.