Bring the future of an area to life, as early as the first idea or urban plan.
A plan map or a render shows what an area will look like. Not what it feels like to live there, work there or cycle through it. And often there is not even a design yet, only a development vision, an urban plan or even just an intention. Yet you are asking councillors, investors and residents to say yes to something that does not exist yet. Then the images have to do the work.
On top of that, an area does not change all at once. It grows in phases, over years. An animation can build that up step by step: first the new routes and the greenery, then the homes, then the facilities that make the neighbourhood work, from school to supermarket. That way you see not only the end result, but also how the parts of the plan fit together and how the area will work.
We don't make artist's impressions. Others make a single impression or render better and cheaper, increasingly with AI. We are good at something else: telling the story of an area, and bringing the right elements to the screen in the right look.
That calls for balance. An area vision that is too glossy breeds distrust, especially among residents. It has to be honest about what is changing. The challenge is to make people feel what it could become, so they are inspired, without promising anything or making it too concrete.
We start with what is there: the development vision or urban plan, research documents, the ambitions of the municipality or developer. From that we distil the core: the few principles the plan rests on, such as a new high street, a green edge around the area or more space for cycling and public transport. Then we look at each audience. What does a councillor need to remember, what does an investor want to see, and what is a resident worried about?
Next, we choose a visual language that suits how far along the plan is. A scale-model style, a sketch-like look or animation over real footage of the area. You review after every phase, and we work with a fixed price based on a clear scope.
An area vision has to work for very different people, at a time when much is still open. We are strong at that in three ways.
A story, not an impression
We tell the story of the area and choose which elements appear on screen, and in which look. That way the viewer remembers not a picture, but why the plan matters.
Even when nothing exists yet
We work from an intention, a development vision, an urban plan or research documents, even when there is no design yet. In Zoetermeer we even designed the interiors, based on the municipality's research.
Entree Zoetermeer
AREA VISION IN 3D
The municipality of Zoetermeer wanted to show how the area around the Afrikaweg will change into a lively neighbourhood with homes, shops and offices. Through the agency Roos & van de Werk, we made a 3D animation in two parts: first how the area is built up, with infrastructure and greenery, then a day in the life of the new neighbourhood. A visual language of wood, felt and cardboard, like a scale model, lets people feel the plan without pinning it down. When the municipality developed the plan further in its 2025 Development Vision, we updated the animation to match: with the Afrikaweg as a city street, new connections between the neighbourhoods and facilities on the ground floors of the buildings. The animation is used in several project phases, features on the Entree homepage and appeared in the Algemeen Dagblad.
CIC Groothandelsgebouw
THE FUTURE OF A BUILDING
The Cambridge Innovation Center wanted to show investors and tenants what is possible in the Groothandelsgebouw in Rotterdam. The animation starts as a sketch and builds up the building element by element, into a complete picture of the future. Simple 3D shapes and graphic 2D elements in CIC's colours keep it light and clear. Alongside the full animation, we made a short version for social media.
Energiesprong
RENOVATING A NEIGHBOURHOOD
Energiesprong wanted to show how existing homes can be transformed in a short time into homes that generate as much energy as they use. The 3D animation follows different housing situations, from outdated to net zero: prefabricated facades, solar panels, smart heating and ventilation, installed in less than ten days. That way housing associations, construction partners and suppliers see what changes in a neighbourhood. The animation was produced in language versions for several countries and was broadcast by PBS NewsHour.
Advario
ANIMATION OVER REAL FOOTAGE
Advario shows the future vision for an industrial area, in a form that works just as well for other areas: animation over real footage. For a film by Hotel Rebel, we created animations and VFX in the film footage at four locations, with camera tracking and holographic visualisations. That way you see the existing site and its future in a single image. With drone footage of a residential area or city centre, it works exactly the same.
"Your fantastic artwork helped make our vision understandable! This was extremely valuable in our development process and greatly contributed to securing multiple investment rounds."
“We always enjoy working with you! From start to finish, there's excellent communication, clear agreements, and high-quality production. You're constantly contributing ideas to achieve the best possible result, both creatively and technically."
“By combining your animation skills with our audiovisual expertise, we'll elevate the creative concept to the next level. You'll also deliver the right assets and files on time, and we'll work together to meet the deadline!"
"Working with Studio Analoog was impressive! They are true experts in their field. The final product made a huge impact, which we were able to showcase to state officials and important customers."
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An area vision has to bring very different people along, often over a period of years. The animation can grow with it. For Entree Zoetermeer, we made the first animation when the plan was still at a very early stage. When the urban plan became concrete, we updated the animation to match, eventually leading to a version for residents, at the end of the chain. From the same production we make the versions you need. Think, for example, of:
Council and executive. A version for the council meeting or committee that sets out the plan clearly for the decision.
Investors and developers. Showing what the area could become, and why it is worth it.
Residents' evenings and public participation. An honest version that shows what is changing, with subtitles so it also works without sound.
Clips per theme. For example housing, greenery or mobility, to show exactly that part during a presentation or meeting.
Website, press and information centre. The main version for the project website, a silent loop for on site, and visuals for the media.
Social media and stills. Short versions and individual images for social media, print and site hoardings.
An area vision animation starts from €10,000 excluding VAT. We don't charge per second but per project: you get an animation plus the versions to use it with every audience.
2D area vision: from €10,000, 4 to 6 weeks
3D area vision: from €10,000, 6 to 10 weeks
With multiple versions and deliverables: €12,500 to €20,000, 6 to 10 weeks
All prices are excluding VAT and are fixed, based on a clear scope. Want to see the prices of all types of animation side by side? Take a look at animation production.
You will hear from us within one working day. Usually with a few questions, because a budget that makes sense doesn't come from a single email.
After that there are two routes. If you need a number now, we give a rough estimate based on what you have sent us. If you have half an hour, we discuss the project and you then receive a well-founded scope with a matching budget. The second route gives a better answer, and often a different project than you had in mind.
In a hurry? Feel free to call. We do the same the other way round.
3D in scale-model style. Strong when a plan is already in place and you want people to feel the space, without it looking like a final design. More on this at 3D animation production.
Animation over real footage. Drone or film footage of the current area, with the plans built in. Strong when people already know the area.
2D and sketch-like. Strong when the plan is still at an early stage and it is mainly about the idea and the ambition. More on this at 2D animation production.
Figures and phases. Numbers of homes and jobs, greenery, mobility, energy and phasing on screen. Take a look at infographic animation production.
Not sure? We will decide together in the first conversation.
