Rendement Uitgeverij

3D character animation

client

Rendement Uitgeverij

Subject

Rendie

our roles

Research

Storytelling

Concept Design

Production

techniques

3D animation

solutions

Full length animation

Website content

Customer

Rendement is a publisher that helps professionals with professional matters in a comprehensive and accessible way. With publications focused on the business market, knowledge is available at the right time.

Product

The publisher's image needed to be renewed and has therefore asked Studio Analoog to develop a character that will represent the brand in future communication. This character plays the leading role in all media expressions, from commercial, website to print.

The goal

Due to the changes in the world and work environment, Rendement wanted to make an animation that builds on the previously designed 3D character Rendie.

Our solution

In the business animation video, various relevant themes are visualized. With the full involvement of the client, it was decided, in addition to playing a leading role for Rendie, to also have room for the character who represents the subject specialist.

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final result

The look and feel of the animation had to appeal to Rendement's varied target group. That's why we created an environment with a friendly but businesslike look that would be familiar to people of different ages who work in human resources, business support, etc.

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process

By customizing the characters and working with different layers of movement, we let the characters perform multiple actions at the same time and interact within a 3D environment.

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outcomes

By using 14 different voice-overs and pay-offs Rendement was able to focus the release of the video on different target groups. In addition to the video, several stills were made. Both are deployed on various media platforms.

Because the 3D character Rendie is customizable is, we are able to continuously create poses for Rendement. This both with the character stand alone and in combination with real life images. We've already provided them with specific poses for vacations, for their website and other marketing purposes.

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