Schone Schie Project

promotional animation


Tommy Kleyn is the initiator of Project Schone Schie; a clean-up project that focuses on cleaning the riverbank of the Rotterdamse Schie, mainly focused on plastic. The project is also intended to create global awareness of this problem and lead to activation to create a cleaner world.


After a successful event in 2016, the project is taking the next big step: cleaning 1.6 km of Schie with over 300 people. To do this, Tommy works with Buro Rietveld to get media attention and gather sponsors. Blueboost focuses on developing the visual identity for Project Schone Schie.

The goal

Such a project often depends on sponsorship and investments, both small and large, to expand their activities. An animated promotional film explains this initiative to your target audience in a professional way.

Our solution

The visual identity of Project Schone Schie, developed by Blueboost, has been further developed for animation purposes, allowing us to create an eye-catching animation that can attract investors and participants alike.

final result

The end result fits exactly into the project's current visuals, including the website and graphic design.


To make the visuals and voice-over stand out even better, we produced subtle background music in line with the animation.


With the help of the animation, the project received over 300 requests. The project was a great success.

Each project requires a unique approach and solution. Let's talk and discuss how we can help you!

+31 (0)10 891 0326


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