LCL shipping

promotional animation

client

Rhenus Air & Ocean

Subject

LCL shipping

our roles

Research

Storytelling

Concept Design

Production

Marketing strategy

techniques

3D animation

Video with animation

solutions

Full length animation

Social shorts

Customer

Rhenus Logistics is a globally active logistics service provider. Rhenus is a forward-looking partner with global opportunities and various strengths. Even though Rhenus is a large, global company with many employees and branches, it still has a personal approach

Product

Rhenus Air & Ocean offers a specific container transport service, LCL. This stands for “Less than a Container Load”, which means that a container is filled with goods from multiple Rhenus customers.

Goal

The purpose of the animation is to create product and brand awareness, explain the service, communicate the benefits and create interest in the service among the target audience. This mainly consists of logistics managers, CEOs active in the automotive sector, engineering, non-hazardous chemicals and electronics within medium-sized companies.

Our solution

We have developed a full video that serves as an informative animation on the Rhenus website. We combined animation with stock video as an accessible and affordable alternative to filming ourselves.

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final result

This project lends itself well to the use of 3D animation, this way, we were able to clearly and easily show the different steps within this rather complex process.

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process

We have developed a highly simplified overall style with carefully selected realistic models. We used wire overlays to give important elements more attention. This also determines the style of the video.

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outcomes

In addition to the full animation, we provided a medium and short version to each highlight a specific part. Rhenus has used these variants for sponsored social media campaigns worldwide.