Not what the product can do, but what it changes for someone.
Most product videos are only about the product. It spins, it shines, the specs appear on screen. That looks good, but the viewer still doesn't know why they need it.
A customer first recognises their own problem. The fitter who has to repair a leaking pipe without extra tools. The motorcyclist who wants protection you can't see. Only once that moment is in place does the product become interesting.
That is why we think from the user, not from the product. Which moment do they recognise, and what changes when they have this product? That determines the story. The video can perfectly well open with the product and a promise, and then move to the problem. As long as the story is about the user.
To a customer, a list of specifications is a list of claims. Lighter, faster, maintenance-free. Everyone says it, and so it no longer convinces.
Show what that spec changes in practice, and it becomes credible. For GF Waga that was one movement: tighten the bolts, and the clamping and sealing system does the rest. No tools, no explanation needed. That one moment sells the coupling better than any table.
Founder Joris is an industrial design engineer. That means we talk to your engineers at their level, and we know what happens inside a product before we decide what appears on screen.
We use that knowledge to choose, not to show everything. A product video is not a manual. The technology has to be right down to the detail, but only what convinces the customer appears on screen.
A product video has to be correct for the engineer and convincing for the customer. That takes three things.
The user's problem first
We first find out which moment the customer recognises. That determines the story, and the specs serve as proof.
Ready for the launch
Main video, short versions, stills, webshop images and a trade show loop from one production. That way the launch has the same look everywhere.
You don't have to make everything at once. Start with one still as a teaser or as the first image on the website, and expand later with a short animation or detail renders, when the budget is there. If you can only share a prototype at first and the final CAD model comes later, we make the next step based on that new model.
Edorado
UNVEIL ANIMATION
Edorado wanted to unveil a boat that flies above the water. The 8S is an electric motorboat with a foil system that disappears completely into the hull. The animation builds up from the mechanical parts to the carbon and the hull, via a teasing close-up to the moment of the reveal. The same production delivered loops, stills, context renders and banners for the launch.
REV'IT
PRODUCT VIDEO WITH ANIMATION
REV'IT had to show what you can't see: the protection inside the clothing. For the Intermot and EICMA trade shows, together with Blickfänger, we made product videos in which 3D animation, camera tracking and graphics make the hidden qualities of jackets and boots visible. On a stand in a hall with more than 200,000 visitors, the videos provided all the product information, without extra square metres.
Lagersmit
PRODUCT ANIMATIONS
Lagersmit started with one product animation and then built a series. The seals for ships, pumps and tidal turbines had to convince both technical and commercial decision-makers. One complete animation was followed by variants per product, each with its own set-up, and later social shorts to promote the products online.
GF Waga
TECHNICAL PRODUCT ANIMATION
GF Waga wanted to show B2B customers why this coupling saves time. The MULTI/JOINT 3000 Plus repairs gas and water pipes without extra tools. The animation puts the benefits centre stage, with short texts and graphics instead of a voice-over, edited to the rhythm of the music. Stills on a transparent background make the set usable for sales and marketing.
"Your fantastic artwork helped make our vision understandable! This was extremely valuable in our development process and greatly contributed to securing multiple investment rounds."
“We always enjoy working with you! From start to finish, there's excellent communication, clear agreements, and high-quality production. You're constantly contributing ideas to achieve the best possible result, both creatively and technically."
“By combining your animation skills with our audiovisual expertise, we'll elevate the creative concept to the next level. You'll also deliver the right assets and files on time, and we'll work together to meet the deadline!"
"Working with Studio Analoog was impressive! They are true experts in their field. The final product made a huge impact, which we were able to showcase to state officials and important customers."
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From the same 3D model you get more than one video. In concrete terms:
Launch video. The main video for the website, the press announcement and the first sales conversation.
Webshop and product page. Stills and short loops per product variant, in the same lighting and style.
Social media. Short and vertical versions that show one benefit.
Trade show. A loop without sound that can be read from a distance, as for REV'IT at Intermot and EICMA.
Sales. Detail renders and exploded views for presentations and quotes.
Updates. A new variant or a changed component? Then we adapt the model instead of starting again.
With us, a product video starts from €10,000 excluding VAT. That amount applies to a complete animation.
Product video: from €10,000, 6 to 10 weeks
Launch set with multiple deliverables: €12,500 to €20,000, 6 to 10 weeks
A still or a first visual falls outside that. With a CAD model or a first prototype we can make a first image, or a simple animation, within a few days. What that costs depends on the expectations and the state of the model. We are always happy to discuss it.
All prices exclude VAT. Want to see the prices of all types of animation side by side? Take a look at animation production.
You will hear from us within one working day. Usually with a few questions, because a budget that makes sense doesn't come from a single email.
After that there are two routes. If you need a number now, we give a rough estimate based on what you have sent us. If you have half an hour, we discuss the project and you then receive a well-founded scope with a matching budget. The second route gives a better answer, and often a different project than you had in mind.
In a hurry? Feel free to call. We do the same the other way round.
Product video. Sells the product: for customers, marketing and the launch. The technology is correct, but the difference for the user is central.
Technical animation. Explains how it works: for engineers, technicians and maintenance. Then take a look at technical animation production.
3D animation. That is the technique, not a goal. Most product videos are 3D, but not every 3D animation is a product video. More about that at 3D animation production.
Not sure? Then we decide together in the first conversation.
