Edorado 8S
Product unveil animation
Client
Edorado Marine is a zero emission motorboat company from the Netherlands. Edorado is currently accepting reservations for the first batch of boats to be manufactured. The company is funded by a group of private investors.
Project
The Edorado 8S is an innovative electric motorboat that combines a smooth streamlined exterior with a comfortable premium interior. The Edorado 8S has the ability to fully withdraw its foil system into the hull. When leaving a jetty at low speed or in shallow water, the boat works like a normal boat. Once flight mode is enabled, she will take off like an airplane. You fly comfortably above the waves.
The goal
A few years ago, Edorado Marine was looking for a way to explain how the various retractable structural parts work and at what stage the development of the boat was at. In collaboration with Edorado, we created animations that helped them win a new round of investments and that allowed them to further develop their innovation.
Our solution
We created several product reveal animations that tease, reveal and have a high-end and realistic feel where the viewer gets the “wow factor”. Together with Edorado, we determined which deliverables were needed to complete the promotional material.. In addition to the reveal animations, we made loops, stills of the various views, context renders and printing for banners.
final result
With visual storytelling, we build up the various mechanical components, to the carbon, followed by the hull. A teasing close-up then leads to the big reveal moment. The animation ends with a realistic image that highlights the speed of sailing.
process
The further development of the boat and the modified design called for new animations to make the big reveal of the Edorado 8S possible and convince potential customers of the innovations.
outcomes
The deliverables contributed to the success of the unveiling in September 2021. As part of the PR material, they appeared in Quote and the Algemeen Dagblad, among others.
In October 2023, the global launch of the Edorado 8S took place at the Cannes Yachting Festival. This is also where the final UI and animation design that we created were unveiled for the first time. The event was a great success.
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