Content that makes the right visitors stop, without technical surprises on the day itself.
A visitor walks down the aisle. All around, every stand is shouting for attention, it is busy and the sound gets lost in the hall. You have a few seconds to make them stop. That calls for something different from a video on your website: images that work without sound, and that you can follow without seeing the beginning.
And it is not about making everyone stop. It is about the visitors you want to talk to: your ideal clients. That is why we first research who they are and what resonates with them. Trade show content doesn't have to tell the whole story either. It has to start the conversation, so your stand team can finish it.
At an event, the screen is part of the space. A wide LED wall, three screens side by side, a projection or a VR headset: each calls for a design that suits the format and the way people walk past it or sit in front of it.
And it has to work on the day itself. That is why the stand builder and the AV company matter just as much to us as the client. We prepare everything together, from resolution to playback system, so there are no technical surprises at the show.
Good event content starts with research, at every level. With you: what do you want to achieve, and who do you want to talk to? About the visitors: what are they looking for, and what makes them stop? And with the stand builder, the design agency and the AV company: what does the space look like, which screens will there be, and what is technically possible?
Where possible, we test the concept in advance with the people it is meant for. For Westfalia Fruit, we flew to London to present the concept and test it with stakeholders. At the show itself, we then spent three days as part of the stand team, talking one to one with visitors. That way you see straight away what works, and fix anything that doesn't on the spot. We work with a fixed price, based on a clear scope.
An event is short and has to go right first time. We are prepared for that in three ways.
Everything in one look and feel
Teaser, reveal, stand loop, the screens in the lounge and the visuals for social media and print: everything comes from one production, in one style. That way visitors recognise you everywhere.
Together with stand build and AV
We agree formats, resolution and playback with the stand builder and the AV company in advance. Where it adds certainty, we join you on the stand ourselves.
Westfalia Fruit
VR EXPERIENCE AT TRADE SHOWS
Westfalia Fruit wanted visitors to experience how avocados will be grown sustainably in the future. We built the VR experience Orchard of the Future: a 360-degree journey to an orchard in 2049, with spatial sound and Westfalia's innovations in water use and cultivation. During development, we flew to London to test the concept with stakeholders, and at the show we spent three days as part of the stand team. The experience was shown at events including Fruit Attraction in Madrid and the IFPA Global Show in Anaheim, and was presented to members of the then governments of the Netherlands and South Africa.
Deep Sleep Technologies
INSTALLATION AT CES
At CES in Las Vegas, Deep Sleep Technologies wanted to explain a patented brainwave technology to major tech companies and specialists. Together with design agency Akker, we created an installation on three 4K screens in an enclosed space. The middle screen tells the story, the screens on either side reinforce the image. According to the CEO it was a great success: the right audience came by and it generated valuable leads.
Maeve Aerospace
REVEAL AND EVENT CONTENT
Maeve Aerospace wanted to unveil its electric aircraft in style, while all that existed was a technical model. We created photorealistic 3D animations, the reveal video for the event and additional content for the presentation. In the weeks before, three teasers on social media built up the anticipation. Afterwards, Maeve had stills, loops and short versions for investors, events and the media.
D.O.R.C. (now ZEISS)
CONFERENCE AND TRADE SHOW CONTENT
D.O.R.C. wanted to introduce the EVA NEXUS surgical system to eye surgeons around the world. We created 3D animations, stills and presentation content in one visual language, with the right balance between abstraction and realism. The content is widely used at conferences and trade shows, and in presentations and sales meetings. The launch drew positive reactions from surgeons, plus leads and demo requests.
"Your fantastic artwork helped make our vision understandable! This was extremely valuable in our development process and greatly contributed to securing multiple investment rounds."
“We always enjoy working with you! From start to finish, there's excellent communication, clear agreements, and high-quality production. You're constantly contributing ideas to achieve the best possible result, both creatively and technically."
“By combining your animation skills with our audiovisual expertise, we'll elevate the creative concept to the next level. You'll also deliver the right assets and files on time, and we'll work together to meet the deadline!"
"Working with Studio Analoog was impressive! They are true experts in their field. The final product made a huge impact, which we were able to showcase to state officials and important customers."
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An event starts before the doors open and carries on after everyone has gone home. From the same production we make everything you need, in one look. Think, for example, of:
Loops for the stand. Animation without sound on a screen or LED wall, which you can follow from a distance.
Multi-screen installations. A story across three screens or a panoramic format, as for Deep Sleep at CES.
Opening, keynote and reveal videos. For the opening of a conference, a keynote or the unveiling of a product on stage.
VR and interactive. An experience visitors step into themselves, like Westfalia Fruit's VR orchard.
Event branding. Transitions, quotes and visuals between the programme items, so everything feels like one whole.
Screens along the walking route and in the lounge. Teasers ahead of the reveal, and then the product visuals with the key benefits.
After the event. The same visuals for social media, website and print, or an improved version that takes on board what we learned at the show.
Content for an event or trade show starts from €10,000 excluding VAT. We don't charge per second but per project: you get all the content for the event, in one look, plus the versions to keep using it afterwards.
2D content: from €10,000, 4 to 6 weeks
3D content: from €10,000, 6 to 10 weeks
With multiple deliverables: €12,500 to €20,000, 6 to 10 weeks
VR and multi-screen installations: on request
All prices are excluding VAT and are fixed, based on a clear scope. If time is tight, we are flexible. If we think it can't be done within the deadline, we offer an alternative, or tell you honestly that it is not feasible. Better honest than no result. Want to see the prices of all types of animation side by side? Take a look at animation production.
You will hear from us within one working day. Usually with a few questions, because a budget that makes sense doesn't come from a single email.
After that there are two routes. If you need a number now, we give a rough estimate based on what you have sent us. If you have half an hour, we discuss the project and you then receive a well-founded scope with a matching budget. The second route gives a better answer, and often a different project than you had in mind.
In a hurry? Feel free to call. We do the same the other way round.
Launching a product. A reveal on stage, followed by the product visuals on the stand. Take a look at product video production.
Positioning your brand. Letting people feel what you stand for, from the opening to the lounge. Take a look at brand video production.
Explaining what you do. Clear in one minute what you do and for whom, as an opener for the conversation on the stand. Take a look at explainer video production.
Not sure? We will decide together in the first conversation.
