In ninety seconds, clear what you do, for whom, and why it matters.
An explainer is often the first thing someone sees of you: at the top of your homepage, at the start of a pitch or on the screen of your trade show stand. In that one minute it has to become clear what you do, for whom, and why it matters. If it doesn't, the viewer clicks away or stops listening.
That is why a good explainer doesn't try to tell everything. It tells exactly enough to take the next step: a conversation, a demo, a purchase or an investment. The rest comes afterwards, in the conversation or on the rest of your website.
In the first five to ten seconds the viewer decides whether to keep watching. A logo intro or an explanation of your company doesn't help there. What does help: a problem they recognise, or a promise that hits home. Less time spent on a job. Lower costs. More revenue.
What that opening becomes depends on your customer, not on your product. That is why every explainer with us starts with the question of what your customer needs, and only then with what your product can do.
You know your customers better than anyone. We know how to translate that into a one-minute story. So we start with research based on your experience and expertise: what questions do customers ask, where do they drop off, and what ultimately convinces them?
Then together we decide on the best activation: where the explainer will be shown, what the viewer should do next and which versions are needed for that. Only then do we develop the storyline and design the visuals. You review after every phase, and we work with a fixed price based on a clear scope.
An explainer is short, but there is a lot of thinking behind it. You can see that in three things.
Your customer's need first
We first find out which problem your customer recognises or which promise hits home. We do that together with you, based on your experience with your customers. That is how the video opens.
A visual language of your own
Many explainers look alike: the same little figures, the same transitions. We design a style that suits your brand and product, so the video is about you and not about a template.
Garcia x Radygo
CAMPAIGN EXPLAINER
Garcia and Radygo wanted to explain a product customers weren't asking for yet. The jeans have a Radygo Smart Pocket that shields radiation, but most people never think about it. So the explainer first had to show why it matters, and only then how it works. Together with Blickfänger we combined live footage with animation, in the same look as the rest of the campaign.
MARIN
EXPLAINER IN DUTCH AND ENGLISH
MARIN wanted to show why the Zero Emission Lab is needed, to policymakers and the maritime sector at the same time. The explainer starts with the problem, then shows how the lab works and ends with what the research delivers. Realistic ships in different sailing conditions make it tangible, infographic elements keep it clear. There was a Dutch and an English version, plus a short version for social.
Rendement
CHARACTER ANIMATION
Rendement wanted a face of its own that is recognisable on every channel. We designed the 3D character Rendie, friendly but professional, for HR and business support professionals of all ages. Rendie plays the lead in the video and returns in commercials, on the website and in print. Because the character was set up flexibly, Rendement can keep having new poses and content made.
Deep Sleep Technologies
INSTALLATION AT CES
At CES in Las Vegas, Deep Sleep Technologies had to explain a patented brainwave technology to major tech companies and specialists. Together with Deep Sleep's neuroscientists we translated the sleep cycles into an installation on three 4K screens, with 3D animation, motion design and an American voice-over. According to the CEO it was a great success: the right audience came by and it generated valuable leads.
"Your fantastic artwork helped make our vision understandable! This was extremely valuable in our development process and greatly contributed to securing multiple investment rounds."
“We always enjoy working with you! From start to finish, there's excellent communication, clear agreements, and high-quality production. You're constantly contributing ideas to achieve the best possible result, both creatively and technically."
“By combining your animation skills with our audiovisual expertise, we'll elevate the creative concept to the next level. You'll also deliver the right assets and files on time, and we'll work together to meet the deadline!"
"Working with Studio Analoog was impressive! They are true experts in their field. The final product made a huge impact, which we were able to showcase to state officials and important customers."
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An explainer rarely plays in just one place. From the same production we make the versions you need. In concrete terms:
Homepage. The main version of 60 to 90 seconds, at the top of your website.
Pitch and investors. A version that supports the speaker and lands the idea in one go.
Sales and trade shows. A loop without sound for the stand, and a version for presentations.
Launch. Teasers and short versions for introducing your product or service.
Social media. Short, vertical versions that hit home in the first seconds.
Languages. An English or other language version via a new voice-over.
With us, an explainer video starts from €10,000 excluding VAT. We don't charge per second but per project: you get a video and the versions to use it everywhere.
2D explainer: from €10,000, 4 to 6 weeks
3D explainer: from €10,000, 6 to 10 weeks
With several versions and deliverables: €12,500 to €20,000, 6 to 10 weeks
All prices exclude VAT and are fixed, based on a clear scope. Want to see the prices of all types of animation side by side? Take a look at animation production.
You will hear from us within one working day. Usually with a few questions, because a budget that makes sense doesn't come from a single email.
After that there are two routes. If you need a number now, we give a rough estimate based on what you have sent us. If you have half an hour, we discuss the project and you then receive a well-founded scope with a matching budget. The second route gives a better answer, and often a different project than you had in mind.
In a hurry? Feel free to call. We do the same the other way round.
Explainer video. Shows in one minute what you do, for whom and why it matters. For your homepage, pitch, trade show or launch.
Explainer animation. Goes deeper into how a process, service or idea works, for those who really need to understand it. Then take a look at explainer animation production.
Product video. Sells one product by showing what it changes for the user. Then take a look at product video production.
Not sure? Then we decide together in the first conversation.
