Not who you are, but what you do. For one audience at a time.
Most corporate animations try to serve everyone at once. A new client, a job applicant, an investor and your own staff all watch the same film. Each of them drops off at a different moment, because half the film isn't meant for them.
So choose one audience. A client wants to know what you solve for them. An investor wants to see where the growth is. A new employee wants to understand how everything fits together. Those are three different films, even if they are about the same company.
From one production we are happy to make several versions afterwards. But the story always starts with one viewer.
Who you are is hard to animate. Reliable, innovative and personal appear in almost every corporate film, and so they no longer say anything. What you do and how you do it can be shown: a process, a chain, a building that doesn't exist yet.
That is where animation is strong, in what you can't film. CIC's Groothandelsgebouw as it could become. Westfalia Fruit's chain from seed to plate. What happens in your head while you sleep. People, atmosphere and places are often better captured on film. That is why we combine the two when the story calls for it.
A briefing usually contains a list of USPs. That list looks like the competitor's, and that is exactly the problem.
So we start with research. For Rhenus we made mind maps per characteristic and looked for an image per USP that only fits Rhenus. A globe became their worldwide network, and the transitions between the vehicles became their assets.
Only once every characteristic has a scene of its own do we start designing. Then you also know for sure that the film is about you, and not about the industry.
A corporate animation lasts for years if it is about the right thing. That is why most of the work lies in the choices made up front.
One audience per version
We don't make a film for everyone. We make a film for one viewer, and from the same production a separate version for another audience. That keeps every version sharp.
Film and animation together
Real people and places where that works, animation where the camera can't go. For the shoots we work with a film partner; we make sure film and animation become one story. For Rhenus, location footage in America was combined with animation per USP.
CIC
CORPORATE PRESENTATION
CIC had to show investors and tenants what the Groothandelsgebouw could become. The Cambridge Innovation Center moved into the Rotterdam landmark. The animation builds up the building element by element, from a sketch-like look to a complete picture of the future, in a mix of 3D and 2D in CIC's brand style. Alongside the full animation we made a short version for social.
Rhenus
CORPORATE VIDEO WITH ANIMATION
Rhenus is big, but wanted to come across as personal. The global logistics provider wanted to put itself on the map in North and South America. Each USP got a scene of its own, combined with location footage in America, so the story stayed recognisable and human. The same production delivered two social shorts, stills and print material, for the website, presentations and conferences.
Westfalia Fruit
WEBSITE CONTENT & ANIMATION
Westfalia Fruit wanted to show how sustainable the whole chain is, from seed to plate. The avocado specialist grows, ripens, packs and sells worldwide. Together with Plusdrie, Pressplay and SonicPicnic we made animations for a sustainability page that unfolds as you scroll, plus a standalone animation. The project won a Gold Lovie Award and a People's Lovie Award.
Deep Sleep Technologies
EVENT CONTENT
At CES, Deep Sleep Technologies had to convince investors and partners of something you can't see. The system reads and influences brainwaves for deeper sleep. In an enclosed stand with three 4K screens we took visitors through the stages of sleep, with 3D animation, motion design and its own voice-over. Major tech companies and specialists showed immediate interest.
"Your fantastic artwork helped make our vision understandable! This was extremely valuable in our development process and greatly contributed to securing multiple investment rounds."
“We always enjoy working with you! From start to finish, there's excellent communication, clear agreements, and high-quality production. You're constantly contributing ideas to achieve the best possible result, both creatively and technically."
“By combining your animation skills with our audiovisual expertise, we'll elevate the creative concept to the next level. You'll also deliver the right assets and files on time, and we'll work together to meet the deadline!"
"Working with Studio Analoog was impressive! They are true experts in their field. The final product made a huge impact, which we were able to showcase to state officials and important customers."
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A corporate animation doesn't have to stay in one place. From the same production we make a version for each audience. In concrete terms:
Website and sales. For new clients: what you do and what it gives them.
Investors and partners. A version that shows where the company is heading, as for CIC.
Onboarding. New employees understand how everything fits together in two minutes.
Recruitment. A short version that shows what the work involves, for the careers page and social.
Internal presentations. Explaining a change or strategy, without everyone going through the same slides.
Trade show and event. A loop without sound, or an experience across several screens, as for Deep Sleep at CES.
With us, a corporate animation starts from €10,000 excluding VAT. What mainly determines the price is how many versions you need and whether there is filming.
Corporate animation: from €10,000, 4 to 6 weeks
With several versions and deliverables: €12,500 to €20,000, 6 to 10 weeks
Animation combined with film: 8 to 16 weeks, the price depends on the type of production, the location and the setting
All prices exclude VAT. Research, concept and scenario are always included, because that is where most of the work lies.
Want to see the prices of all types of animation side by side? Take a look at animation production.
You will hear from us within one working day. Usually with a few questions, because a budget that makes sense doesn't come from a single email.
After that there are two routes. If you need a number now, we give a rough estimate based on what you have sent us. If you have half an hour, we discuss the project and you then receive a well-founded scope with a matching budget. The second route gives a better answer, and often a different project than you had in mind.
In a hurry? Feel free to call. We do the same the other way round.
Corporate animation. Shows what you do and how. For clients and partners, and internally too: onboarding, recruitment, explaining a strategy.
Brand video. Makes people feel who you are. Feeling and identity are central, and the audience is external. Then take a look at brand video production.
Explainer animation. If it is about one process or product rather than the whole company, take a look at explainer animation production.
Often there is something of several in it. In the first conversation we decide together where the emphasis lies.
