NS Goed Bezig campaign

video animation

Customer

The Dutch Railways is the most important railway company for passenger transport in the Netherlands. It is one of the busiest networks in the European Union. The NS runs around 5,000 trains every day for 1.1 million passengers.

Product

NS is a “Supporter of Movement” and encourages everyone in the Netherlands to keep moving. NS maps out various walking routes around stations; a perfect starting point in all neighborhoods. For NS employees, they launched the 'Station ommetjes'; various walking routes around the 12 largest stations in the Netherlands.

The goal

With a Golden Delicious Apple as a mascot, NS colleagues are encouraged to walk around the block during their lunch break or in their spare time. NS asked Studio Analoog to bring their mascot to life and let him star in a commercial.

Our solution

We combined the animated apple with real life images from NS. By using 2D animation, we brought life to the apple's limbs and gave it freedom of movement.

final result

The addition of shade and the composition of the apple itself provided a believable performance between actor and animation.

process

With a picture as a reference and with a pair of arms and legs, the apple could jump, whistle and walk wherever it wanted.

outcomes

The animation activated several employees to participate in the campaign. NS was happy with the result and asked us for various other projects in the years that followed.

Each project requires a unique approach and solution. Let's talk and discuss how we can help you!

+31 (0)10 891 0326

info@studioanaloog.nl

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