Actifit: medical product animation
medical product animation
client
Orteq Sports Medicine
Subject
Actifit
techniques
solutions
Client
Orteq Sports Medicine creates unique joint preservation solutions for orthopaedic/sports medicine surgeons that stimulate the patient's own natural healing process. Their products offer an innovative regenerative medical approach to soft tissue joints for patients suffering from injury or degeneration.
Product
Actifit is the first biodegradable synthetic implantable scaffold with a highly interconnected pore structure to help repair the loss of meniscal tissue. Actifit is CE marked and has significant potential to improve joint health and delay the need for joint replacement.
The goal
The aim of the animation was to create product awareness, communicate the benefits and create interest in the product among the target audience.
Our solution
The animations are high-end and semi-realistic for visualizing the clinical steps.
final result
The right synergy between the 3D animated parts and the additional graphical overlays for information and explanation, makes the content of the storyline understandable and easy to follow.
process
A key focus when creating the animation was clinical accuracy.. Continuous research ensured that the visuals were anatomically correct.
.avif)
outcomes
It was important to develop a wide range of assets for each visual touchpoint of this product. From social media to the most comprehensive informative animation to the stills or animation snippets used on the landing page and website.
Read more about how we approach projects like this on our medical animation page.
Something complex that needs to be clear? Tell us what it's about. You'll get a response within one working day, with a first estimate or a proposal for a call.
+31 (0)10 891 0326
info@studioanaloog.nl
projects
A selection of our projects that make us and our clients proud
